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A stylish perspective: Seen = Sold

A stylish perspective: Seen = Sold

During the path to purchase, did you know that the first thing consumers notice about a product is color? According to Walter Soroka in his book Fundamentals of Packaging Technology, “Color is the first thing an observer notices about a product package. It is recognized […]

Did you hear? Pantone has selected the 2018 color of the year!

Did you hear? Pantone has selected the 2018 color of the year!

Pantone wants brands, packages, and people to be artistic, imaginative and inventive in 2018 with Ultra-Violet! Introducing Pantone’s 2018 Color of the Year: Ultra-Violet 18-3838 (2096C) It’s a blue-based purple, perfect for contemplation, unconventionality, and future discoveries. It points us to a future state somewhere […]

Did you say Social Media Packaging?  Yup!

Did you say Social Media Packaging? Yup!

Social media packaging is consumer packaging that consumers like, comment, and share on social media.

71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience.

We’re looking at products.

We’re looking at product packaging.

On our devices and on store shelves.

Did you know? 87% of the time we buy the same product we bought last time we shopped.

Unless of course, there is a disruption. A differentiator. A reason to buy something else!

The packaging decisions a brand makes are often a powerful influencer on consumer purchase decision.

In this blog, I’m sharing 3 branded packages with different approaches to leveraging the power of beverage packaging and their supply chain:

Flow Water

Flow Water wants consumers to buy Tetra Pak instead of buying 100% plastic water bottles. They differentiate their brand with the help of Tetra Pak. The paperboard main material is stable, recyclable and ecologically efficient:

https://ca.flowwater.com/

flow water, aseptic packaging, Tetrapak

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Coca-Cola

http://www.coca-cola.ca/stories/our-approach-to-sustainable-packaging

Coca-Cola personalizes their packaging using digital technology with a goal to enhance consumer refreshment experiences:

“Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” Dale Carnegie, How to win friends and Influence People

personalization, packaging, beverages

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Stratus Vineyards

https://www.stratuswines.com/about/

The innovative Stratus team pushed beyond traditional boundaries of wine packaging and succeeded in delivering a stunning solution:

“This limited edition cabernet franc comes in the arresting and radical “Decant” bottle created by renowned industrial designer Karim Rashid. At the May 3/17 launch, he explained he wanted to deconstruct the conventional wine bottle and “chopped it up”. This led to two surprising bits of functionality. First, the ridges provide more grip while pouring than a rounded bottle. Second, the ridges trap and withhold any sediments during pouring….” Taken from the website.

packaging innovation, stratus

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The power of beverage packaging expressed in 3 different ways and each branded package was liked, commented on, and shared (a lot) on social media!

OVER TO YOU!

Does packaging influence your consumer purchase decisions?

Do you like, comment and share packaging innovations?

Be well!

Karen