According to the Wall Street Journal, North American sales of bottled water have surpassed sales of soda. Makes sense, doesn’t it? Changing consumer tastes and the continued demand for health and wellness products are significant drivers for this $15 billion industry. Do I need to […]
DID YOU KNOW? You can gather market intelligence and insight about your customers, prospects, and competitors by attending industry trade shows. Network. Learn. Grow! Market intelligence and insights gained from trade show walks may help you: Become a SME (subject matter expert) amongst your peers and your […]
Did you know? Social media is a persuasive marketing lever and powerful content sharing tool.
Did you leverage good content on social media channels to help deliver on your organizational objectives in 2017?
And you measured results on operational dashboards also, right?
In this blog, I share tips on how to get better business results in 2018!
FIRST TIP: Write a social media marketing strategy that will guide content and help you deliver on organizational objectives.
Social media is a great way to distribute good content and establish you and your small business as subject matter experts in your area(s) of expertise.
Get noticed by your ideal client and target audiences!
Of course, that happens only if you use it. (reality check!)
I’ll be facilitating a Social Media Marketing workshop in Toronto in the new year. If you would like to take a deeper dive into social media marketing and learn how to get social media working better for you and your business, please reach out to me:
You can also find me on Twitter @karenblumel, Instagram @karenblumel, and LinkedIn.
Ok, I’ll recap 3 tips from my CAWEE talk on November 9th:
Know your social media audience well. Create a “persona(s) on a page”. A persona is a visual description of a typical client and/or engaged target audience member. To create a persona, imagine “this person” or “these 2-3 people” with a client or prospect in mind. Describe(s) an ideal client/target audience and include a section on how your “WHY” helps them solve their business problem.
Get familiar with the basics! Social media is content + distribution (in its simplest form).
- Content – A well thought out content strategy will help you deliver organizational objectives. When writing your content strategy, ask yourself “What are we hoping to achieve for our organization through this content?” Prepare a content calendar that includes a variety of good targeted content.
- Distribution – How do you know which channels you should sign up for? Let your clients, prospects and business associates guide you. Research where they hang out on social media. And, consider how much time you really have. Up to 3 platforms are ideal.
Understand channel dashboards and analytics – Establish KPI’s and SMART goals. Measure! Measure! Measure! View and measure your activity on operational dashboards. Identify what is working and what is not. Learn from it! Use a social dashboard if possible.
One last thing to mention.
A BONUS tip:
It’s important to know that social platforms and websites sell your data to advertisers for profit. Everything you do is tracked unless you opt out or install software.
That’s a wrap! I hope these tips prove useful to you!
While I was preparing my talk, I was thinking of the CAWEE members I have gotten to know, and how I may help them improve their social media reach. I am glad to hear that the content is proving useful!
As mentioned, I’ll be facilitating a Social Media Marketing workshop in Toronto in the new year. If you would like to take a deeper dive into social media marketing and learn how to get social working better for you and your business, please reach out to me!
Karen Blumel Consulting Inc. is a firm that specializes in packaging innovation and social media marketing services. I help small business owners leverage the power of social media marketing to sell more business to business products and services.
OVER TO YOU!
How has Social Media marketing helped your business? We’d love to hear about it. Please leave a comment.
Disclaimer: This blog does not constitute legal advice.